Creative Process of IDEO

How do you create great products? You practice following a process. This video is wonderful. It shows how one very innovative company—IDEO—uses a process to create great products.

They are so good at the process that they can quickly see insights and create new ideas. Here is the basic process that is shown in the video:

• Problem Finding using Anthropology, Ethnography, and Observation.

• Turn insight into ideas—ideation through divergent thinking.

• Prototyping and communicating how the product works—getting further feedback.

This video is in 3 parts. Click through to the next clips when this one is done.